It hasn't been a good year for the marketability of LeBron James. By choosing the chump route of forming an Axis of Evil with Wade and Bosh, LeBron obliterated any hope of achieving the kind of modern, ultra-competitive, hero like status of a Michael Jordan, Kobe Bryant or even a Tim Duncan.
Instead, the move to Miami made it clear he's just another young multimillionaire who'd rather take the easy and monopolistic route to victory instead of actually earning a championship. The image is now baked into the once pristine LBJ brand, leaving admen at places like Gatorade, Nike and McDonald's wondering how to spin a lack of competitive principle or just how long, if ever, it's going to take to blow over. My guess is it won't; the better the Miami Heat do, the more they'll be hated on. And to make matters worse for LeBron James and his marketing machine, it seems the superstar. as illustrated by the photos is rapidly and prematurely balding. This probably isn't real news to anyone, but it sure was obvious last night after LeBron's headband was knocked off by a CSKA Moscow player on a drive to the rim. Like a man with a come-over on a windy pier with his date, The King look distressed, and scrambled frantically to find remedy his exposure.
But I think a bald LeBron James leading the most hated team in the league to multiple championship is fitting. I mean no one likes a bald hero, but a bald villian is classic. Darth Vader was bald, so was Kingpin, Lex Luther and Dr. Evil. Just imagine LeBron in one of those enormous pin strip suits he wears, with his Amish beard and a chrome dome going up year after year against underdog heroes like Kevin Durant and John Wall. Tell me that's not a perfect villian for Iron Man 3 and, at the very least, for the next decade worth of playoffs?
The Reign of LeBald James is coming.
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