In the sports world, Nike is the absolute master of spin. Its ad executives and marketing budgets make Don Draper look like a used car salesman. So when the company’s cash cow athletes run into PR disasters like rape, rampant infidelity and trades that piss pretty much everyone off, it’s Nike's advertising teams that swoop in with their 60 second spots and spin the situation just the right way. Watch this new LeBron James ad, the very first after his move to Miami, and tell me you don’t empathize with him more, understand him better and want to be him again? All at the same time. Nike and LeBron 1, Haters 0.
Here’s a few other redeeming, Machiavellian Nike ads that first aired after public disgraces:
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