That LeBron-Nike commercial just won’t away. Every few weeks now it resurfaces in some newly edited and spliced up form to deliver an incisive jab at James.
The latest version of ‘What Should I do’ is crossed with a similar rhetorical-heavy Nike commercial narrated by Michael Jordan. The resulting mash-up has MJ lamenting to James; decrying him a failure and product of hype, all on a backdrop of LeBron rolling around in an SUV and images from Jordan’s storied youth in North Carolina.
Ouch. What initially looked like a work of marketing genius from Nike is quickly turning into a perfect vehicle for insults and parody. While Miami’s dismal record doesn’t help, Nike’s Don Draper sure didn’t see this coming.
And whatever it is that makes ‘What Should I do’ so easily converted into an SNL skit (probably the amount of dialogue, its wide range of cursory subjects and that the question what should I do begs an answer), you can expect a hell of lot more versions to bubble up. Like a Sarah Palin sound bite, this will haunt LeBron for awhile.
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